Secured Loan Market sees the arrival of a New Lender

White Label has been launched by the West Bromwich Building Society. The Secured Loan market has taken a battering of late with some lenders dropping out of the industry all together and some making their criteria ever more strict - therefore decreasing the chances of customers gaining the finance they want.

West Bromwich Building Society have made a positive impact by taking advantage of some lenders disappearing to step in and help customers get the Secured Loan they want.

The introduction of this lender to the market is obviously hugely welcome but it will take time for brokers to gain access to the product.